|
|
|
Social media applications and tools offer an exciting and new way to enable real engagement within communities of interest. But if you want to make intelligent choices about which tools are appropriate for which purposes, it helps first to know what you want to achieve through social media and how...
|
|
|
|
|
With more than 200 million users, Facebook has yet to prove it has a viable business model. It has certainly been able to attract investment capital with its enormous user base, but that has nothing to do with building a sustainable business model. As the dramatically failed AOL - Time Warner merger...
|
|
|
|
Following an enquiry on marketing trends I received this kind note below from Jurriaen at MCI in Europe, The significance for me is that marketing is becoming a much more subtle thing than what it was in the past. The client is not suppose to know he or she is being marketed to !! Subterfuge rules...
|